Webinar • The Weekday
TikTok, algorithms & the underground
In this webinar, the team behind The Weekday talks about five forces that shape underground music today: TikTok, social media algorithms, streaming platforms, gatekeeping, and why so many promising artists disband early.
Founders' conversation
Watch the webinar
Webinar overview
Yasmine, Ebrahim, Dries, Alfie and Ilias discuss how modern platforms shape the underground scene from viral TikToks to streaming payouts and industry gatekeeping.
- Duration
- ≈ 5–10 minutes
- Format
- Video
- Speakers
- Team The Weekday
- Focus
- TikTok, algorithms & survival
What this webinar covers
- • How TikTok can launch or flatten underground tracks.
- • Why algorithms don't always surface real talent.
- • When streaming platforms help or drain underground scenes.
- • How gatekeeping pushes away new fans and money.
- • Why many underground acts disband after just a few releases.
In 10 minutes, we walk through
- TikTok's impact: short-form virality vs. building a real fanbase and community.
- Algorithm bias: how platforms push engagement, not necessarily quality or originality.
- Streaming economics: what low payouts mean for underground artists trying to survive.
- Gatekeeping: why "protecting the scene" often kills growth and business for niche artists.
- Early disbanding: how financial pressure and social media burnout make artists quit, even when the music is strong.
- Where The Weekday fits: why we focus on structured rankings and community input instead of pure algorithms.
Who this is for
This webinar is for people who actually care about the future of the underground: the artists making the music, the fans discovering it early, and the partners trying to build something sustainable around it.
Underground artists & bandsRappers, singers & vocalistsProducers & engineersPlaylist curators & DJsManagers & indie labelsScene supporters & early fans